Danone Biotics
Danone | Research & Innovation
Biotics make the invisible visible.
Our role in this campaign is basically to turn what you can’t see — microbial communities, molecular signals, and hidden interactions—into insights we can measure, map, and actually use. It’s rooted in real science
(microbes are mostly invisible, but they have a huge impact), and it speaks
to what this community does every day: using modern tools to uncover patterns that shape health, ecosystems, and industry.
Glass, transparency and light are used
as connective elements:
linking science, nature and the body.
Mood: modern, calm, confident.
Team:
Art director: Guilherme Vermelho
Art direction & visual concept: Yasmin
Design System/illustrations: Willian Balbueno
Candy Shop Ag.